quarta-feira, outubro 13, 2021

O risco da complacência!



Um artigo sobre a derrocada do FC Barcelona, "How the best soccer team in the world lost its luster".

O risco da complacência!

"Barcelona’s fall from grace offers lessons for companies that lead or aspire to lead their sectors. The club fell into the trap set for every company that’s number one: it got lazy while its rivals copied its best ideas and built on them. It failed to create a sustainable succession plan for its aging players, and it was profligate with its finances. Barcelona failed to understand that greatness is always a moving target, not just on the pitch.
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More fundamentally, Barça fell into the trap that catches industry leaders across all sectors: complacency. When an organization is number one, the temptation is to stop thinking. Why innovate when you are already the best?
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Meanwhile, every rival club was studying Barcelona. They followed the lead of the long-running advertising slogan of rental car firm Avis, which was number two in the market: “We try harder.”
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Barcelona is now in freefall, and yet this is also a strangely creative moment at the club. The people on the inside understand that having lost their greatest talent, it’s time to start rethinking. Some of the spirit of innovation that once made this the world’s leading club may now be returning."

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