"Solving a problem puts value creation first.Who’s it for?What problem does it solve?Would we miss it if you didn’t build it?"
Quando ainda tenho este outro no bornal, "Steve Blank Your Product is Not Their Problem":
"“So why should anybody in the concrete industry care? Do you really think they’re looking for bacteria made in fluidized bed reactors? Do you think there are a significant number whose number one issue is to buy bacteria? Do you know what if any of the features you mentioned actually matter to a potential customer?” There was silence for a moment. And then he said, “I don’t know.”
I wasn’t completely surprised because as a young marketeer, I made this mistake all the time – thinking that my product was a solution to someone’s problem – without ever understanding what problems the customers really had. And that I needed to have all the answers when in fact I didn’t even understand the questions."
Este outro também relevante para o tema, "Niching Down For Success":
"Talk about niching down! She’s found a lot of success focusing on this slice of the wedding market and recommends you get just as granular.
...
niching down allows you to get really good at the details. ... When you master your niche, you will naturally get really good at recognizing the small but impactful details that make you stand out."
A diferença entre "Think “outcome before output”"
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