"start with a specific customer example"

"Although strategy is about the big picture, strategic thinking often starts in the weeds. To think about strategy, start with a specific customer example (a “use case”) and ask: How can we make money from this customer? Now change an assumption and see whether the answer changes. This is what good thinking involves: evaluating hypotheticals and pivoting from one hypothetical to another. At this stage, you are not looking for the best solution. What you are looking for are the boundaries that identify where your company can compete effectively (and where it cannot)."

Este trecho saltou-me logo aos olhos...

Por um lado, é o começar do particular, do concreto para o abstracto. Por outro lado, é o fugir da miudagem, é o fugir dos fantasmas estatísticos e dos substantivos colectivos, e olhar na menina-do-olho.

Trecho retirado de "The Lost Art of Thinking in Large Organizations" de Duncan Simester, publicado no Verão de 2016 pela MIT Sloan Management Review.