"move beyond a focus on efficiency"

"For many companies, the traditional path to value creation is simply too narrow, centered on driving efficiencies rather than growth and innovation. Creating new value often requires employers to think differently about work in three ways:
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The objective of work becomes expanding value, not delivering scalable efficiency.
The work itself entails addressing unseen problems and opportunities, not executing routine tasks.
The work draws on human capabilities such as imagination, intuition, curiosity, creativity, and empathy—not on skills tied to a particular task or technology.[Moi ici: Recordem os profetas do Armagedão provocado pela automatização]
With this broader view, companies can move beyond a focus on efficiency—and beyond growth driven by M&A and market share—and aim to create new forms of customer value. Organizations can do this by looking for ways to create additional meaning for the customer. This typically starts by deeply understanding customers’ needs and aspirations, now and in the future—and deep understanding requires more than just soliciting customer feedback or monitoring net promoter scores. Because these needs and aspirations are limitless and rapidly evolving, there is always more value that companies can create for customers."

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A aposta no numerador versus o eficientismo da aposta no denominador.

A aposta na originação do valor.

A treta da tríade, apesar de tudo, vai precisar ainda de alguns anos, talvez 10 a 20 para ser varrida para o caixote do lixo da história. Economia não é física newtoniana ou galilaica, em economia o que é verdade hoje, amanhã é mentira.

Trechos retirados de "Redefine Work to Bring New Value to Customers"