"Many strategy execution processes fail because the firm does not have something worth executing.
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One major reason for the lack of action is that “new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many strategies fail to get implemented, despite the ample efforts of hard-working people, because they do not represent a set of clear choices.
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Execution involves change. Embrace it."
Trechos retirados de "Many Strategies Fail Because They’re Not Actually Strategies"
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