Na coluna do lado direito, nas citações, encontra-se:
"When something is commoditized, an adjacent market becomes valuable"
Ontem, ao ler "
Little Chocolate’s Big Moment" sorri quando encontrei:
"“When you have increasing concentration of producers in the center, you leave room on the periphery for specialization,”
...
In other words, as all the stuff in the middle, whether it’s from Hershey’s or Budweiser, gets more similar, there’s more room for outliers, whether from Dandelion or Brooklyn Brewery."[Moi ici: Vêem a lógica do canadiano e por que ela pode resultar?]
O artigo, para um missionário do Evangelho do Valor, um adepto da concorrência imperfeita que prevê um paradigma económico chamado Mongo, é das coisas mais deliciosas que se podem ler.
"Craft chocolate, like beer and coffee before it, is ready to go mainstream."
Lá chegaremos ao tempo em que o craft estará de volta, para alimentar e ser alimentado num baile de co-criação, a todos os sectores de actividade económica:
"The backlash against Big Food has crept from the supermarket’s beer and coffee aisles into the chocolate aisle—a rejection of candy as commodity, its units identical and cheap."
E para os que acreditam que tudo se resume a custos:
"At Whole Foods, for example, which sells only bars that it considers "ethically sourced,” the number of chocolate suppliers has increased 50 percent in the last four years.
.
“I don’t think Mars or Hershey has anything to worry about,” says Clay Gordon, a craft chocolate adviser, teacher, and author. The difference between craft chocolate (small, artisanal) and industrial stuff (mass-made, consistent), he says, is so fundamental that they aren’t really competitors."[Moi ici: Por isto é que deixei de pensar em David vs Golias e passei a David e Golias]
BTW, os problemas da Hershey com a compra da anterior marca craf Scharffen Berger só ilustram aquele repelão das tribos:
"-Tu não és meu irmão de sangue!"
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