Os trechos que se seguem permitem enquadrar a importância da competição feroz pelos assistentes virtuais "We put Siri, Alexa, Google Assistant, and Cortana through a marathon of tests to see who's winning the virtual assistant race — here's what we found":
"Our connected technology needs to split into smaller fragments to provide a more independent function, just as our industrial gadgets did. The fragmented nature of the web of things will enable technology to get on with its job of augmentation without needing our attention. It will be a welcome relief and will make technology more human than it currently is. Maybe our ears will become the killer app (for humans), instead of our hands and eyes, as in the movie Her. In this movie the interactions are largely verbal and without many screens. Screens are only present when needed via a head-up display or holographic image. The screens themselves as a form of hardware are no longer. For the web of things to flip to a service rather than a burden it needs to be more like the movie Her and less like the movie Minority Report. It needs to be the bellwether for screen redundancy. The next stage for the ‘thingternet’ is for it to become invisible. It has to be more like electricity, water and gas are in our homes, in business and in modern civilised geographies in general. Companies that enable and promote this shift will be the biggest beneficiaries of the third phase of the web. It’s early days and the prize is big."