Mongo e as micro-empresas

Outro sintoma associado à hipótese Mongo, o crescimento das micro-empresas:

"A tiny segment of U.S. manufacturing appears to be thriving—the one with no employees.
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A mix of technology, economic necessity and adventure is leading more Americans to found companies that plan to stay very small.
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The number of businesses classified as manufacturers with no employees has been rising steadily since the depths of the recession. The tiny operations often make food, craft beer, toiletries or other niche products. Their growth stands out in a sector that has been shedding workers for decades.
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U.S. food manufacturers with no employee but the owner nearly doubled from 2004 to 2014. One-worker beverage and tobacco makers expanded 150%. Such chemical manufacturers—a category that includes makers of soap and perfume—grew almost 70%.
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In all, there were more than 350,000 manufacturing establishments with no employee other than the owner in 2014, up almost 17% from 2004, according to the most recent Commerce Department data.
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[Moi ici: Segue-se um sublinhado dedicado a gente de Aveiro que sonha em criar uma livraria diferente] The work may use old-fashioned tools, but technology underpins the business. His website, built using Squarespace, allows him to reach customers in places like New York and Miami, markets that would have been more daunting to serve 25 years ago.
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“A big part of the reason why people are making money with it and pulling away from traditional jobs is the ease of selling on online platforms,” Mr. Hollows said.[Moi ici: Mas fazem-no também porque existe procura, porque a massa está a encolher e as tribos a crescer e a diversificarem-se.]
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[Moi ici: O que se segue é verdade mas será cada vez mais menos verdade porque há cada vez menos lugar para a massa, para o granel, para o impessoal] “We need those firms that are just a few folks,” said Jason Wiens, policy director at the Kauffman Foundation. “But we do need to encourage those gazelles, those fast-growing companies, because that’s where innovation and job creation come from in the economy.”"

Trechos retirados de "Big Growth in Tiny Businesses"