"For the rest of us, though, the flip isn't something that happens at the first glance or encounter with new evidence.
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This doesn't mean the evidence doesn't matter.
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It means that we're bad at admitting we were wrong.
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Bad at giving up one view of the world to embrace the other.
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Mostly, we're bad at abandoning our peers, our habits and our view of ourselves.
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If you want to change people's minds, you need more than evidence. You need persistence. And empathy. And mostly, you need the resources to keep showing up, peeling off one person after another, surrounding a cultural problem with a cultural solution."
Trecho retirado de "The flip is elusive"
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