O ponto de partida afecta a forma de ver o mundo (parte II)

Parte I e tendo em conta também "Um templo de experiências".

"she decided, was starting an online market stocked with artisan works made by survivors of war, genocide, human trafficking and other abuses. The site To the Market would put much-needed money into their hands.
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Each handmade piece on the site has a powerful back story,
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But in cyberspace, goods can’t be touched. So Ms. Morris, ... turned to pop-up stores as a way to sell the jewelry, handbags and other items that carry these powerful stories.
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Entrepreneurs like Ms. Morris are helping revitalize pop-up stores, a decades-old retail concept. More party than hard sell, this new breed of pop-ups is becoming increasingly innovative and fun — far more than the seasonal pop-ups that once prevailed. And they are also increasingly profitable, experts say, since consumers crave these new experiences.
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For their part, consumers can meet the designers and touch and feel their works, which cannot be done online. In the process, brands can be built more quickly, sales can be increased and new products can be tested.
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“Pop-up stores are a tremendous format,” ... “They are exponential ways to build a brand.”
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These stores, and e-commerce, are putting big dents in older retail chains"

O poder da experiência. Por que é que as lojas não investem mais nisto?