Despedir clientes

Recordar a curva de Stobachoff:

Recordar que os clientes não são todos iguais. Por isso escrevo sobre os clientes-alvo, sobre a miudagem e sobre os fantasmas estatísticos.
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Recordar o que escrevi recentemente sobre uma das lições que o calçado nos dá: saber que encomendas recusar.
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Assim, faz todo o sentido este tipo de actuação "Three Reasons to Fire a Customer":

"Shipping and logistics giant UPS reported its quarterly earnings last week. Results were good and the stock jumped. One reason UPS did well is that it dropped several large customers.
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In some cases, however, the best thing you can do to build your business is fire a few customers. Every customer is not a good customer. Every order is not a good order.
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A good relationship is a win-win. If you are losing money with a particular customer, there has to be something compelling to justify continuing the exchange. Otherwise, it is best to spend your time with more profitable opportunities.
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You want to deal with customers who are consistent with your brand, or at least customers who don’t weaken your brand equity.
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Some customers simply don’t value what you provide. They may want something else, or they may be completely focused on price. If this is the case, you should consider ending the relationship.
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Dropping a customer is not an easy decision, but it is often the best move. Smart marketers know when to walk away."

BTW, em sintonia com a abordagem que propusemos nesta "Curiosidade do dia"