Recordando os fantasmas estatísticos.
"One of the biggest mistakes companies can make is designing services and products for the average user, an artificial and static representation of real users that generates dysfunctions. Interestingly, the solution lies in the extremes.Designing for the extremes (or why your average user doesn’t exist)"
The average user is created from the combination of all users. What we get is, in fact, a completely different user. None of our users is like the average user. Therefore, when designing for that artificial individual we create something that doesn’t fit anyone’s needs."