Não a considero nem melhor nem pior em si mesma. Considero-a a mais adequada para um novo ecossistema. Há 150 anos a maioria dos cidadão de um país não eram empregados de uma empresa ou do Estado. Hoje, são-no. No futuro, talvez não.
- The Gig Economy Is Real If You Know Where to Look
- (A visão pessimistas tinha de vir destes senhores) The ‘gig economy’ is coming. What will it mean for work? (Penso em termos de evolução, por que há-de um trabalhador ficar preso de uma plataforma para sempre? Recordar isto, isto, isto e isto)
- (E por que é que uma revista como a Fortune publica um artigo com este título?) The case against the 'gig economy'. (Qual é o cliente-alvo da revista? Não será a empresa grande que pode ser disrupcionada por uma qualquer plataforma?)
- Advancing, not retreating
"It is true that some of these new websites undermine existing business models, just as file-sharing wrecked music-publishing companies.
By reducing the cost of information, the internet kills some business models. But not all.
Many more people are likely to be self-employed, offering services to a wide range of customers. In a sense, they will be artisans, not employees. Activities such as sales, marketing and accounting—matters that salaried employees leave in the hands of specialist colleagues—will become the responsibility of the individual. Such workers will have to be more, not less, sensitive to the market economy than the typical office drone."
"The existence of high transaction costs outside firms led to the emergence of the firm as we know it, and management as we still have it. A large part of corporate economic activity today is still designed to accomplish what high market transaction costs prevented earlier. But the world has changed.A economia co-evoluiu em função do meio que também altera, é uma continuação da biologia.
What really matters now is the reverse side of the Coasean argumentation. If the (transaction) costs of exchanging value in the society at large go down drastically as is happening today, the form and logic of economic entities necessarily need to change! Coase’s insight turned around is the number one driver of change today! The traditional firm is the more expensive alternative almost by default. This is something that he did not see coming.
Accordingly, a very different kind of management is needed when coordination can be performed without intermediaries with the help of new technologies. Digital transparency makes responsive coordination possible. This is the main difference between Uber and old taxi services. Apps can now do what managers used to do.
For most of the developed world, firms, as much as markets, make up the dominant economic pattern. The Internet is nothing less than an extinction-level event for the traditional firm. The Internet, together with technological intelligence, makes it possible to create totally new forms of economic entities, such as the “Uber for everything” -type of platforms/service markets that we see emerging today. Very small firms can do things that in the past required very large organizations. [Moi ici: O que lêem os que frequentam os Encontros da Junqueira ou os Avelinos de Jesus?]
We stand on the threshold of an economy where the familiar economic entities are becoming increasingly irrelevant."