Mais um sintoma a juntar à lista que este blogue vai compilando ao longo dos anos acerca da economia baseada em experiências, "
Stores Suffer From a Shift of Behavior in Buyers":
"Some retailers are struggling as shoppers prioritize experiences over goods.
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As Americans spend more money on doing things, not buying things, department stores are losing out.
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Analysts say a wider shift is afoot in the mind of the American consumer, spurred by the popularity of a growing body of scientific studies that appear to show that experiences, not objects, bring the most happiness. The Internet is bursting with the “Buy Experiences, Not Things” type of stories that could give retailing executives nightmares.
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“It’s becoming more and more about the experience — whether it’s going to a festival or sharing a car ride or going to a new city,”
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“The ‘pile it high and watch it fly’ mentality at department stores no longer works.”[Moi ici: Gente que trata os clientes como krill, como plancton]
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“And if they don’t see anything in stores they fancy, they’ll seek out experiences,” he said. “It’s experience versus the mundane.”"
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