sexta-feira, julho 17, 2015

Turn, turn, turn

Temperar estas conclusões "Gartner Says Retailers Need Advanced Analytic Capabilities to Compete in the Digitalized Marketplace" com este artigo "Past Prime? The Great Disruptor Amazon Is In Danger Of Being Disrupted.":
"There’s no question that marketplaces like Amazon will have a place in the retail landscape, but the concept of an “everything store” owning all of retail will not pan out. Why? Because brands and consumers find it easier than ever to find each other in this connected world. Ultimately this comes down to choice and convenience for the customer, and that trumps the ambitions of any one company."
Recordei logo Trout em "Differentiate or Die":
"Breadth of Line Is a Difficult Way to Differentiate
...
‘‘Biggest selection’’ has become the big mantra in retailing. But this has become a moving target.
...
But now we find that the superstores are under attack by very specialized full-line stores. These stores carve out narrow, profitable segments of the superstores’ businesses."


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