Atento às oportunidades emergentes

O essencial é pôr-se a caminho e estar atento às mensagens e sinais que vão chegando, para afinar a estratégia.

"As oportunidades multiplicam-se à medida que vão sendo aproveitadas"

"Originally, Facebook’s leaders saw it as a social network application. Only once Facebook grew large did the idea materialize to become a platform. So in 2007 the website’s APIs were opened to a world of developers who could independently create Facebook applications.
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Some have criticized Facebook for this haphazard evolution. Turns out, that is how most strategies emerge: Discovery trumps planning.
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For more evidence, go back and look at the strategic plan from years ago at your favorite successful company. There is a good chance that the company’s winning strategy won’t appear in that old plan.
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many entrepreneurial firms that discover a strategy better than the plan their founders once pitched.
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to “savor surprises” – to see deviations from plan as the fountainhead of opportunity. Seen this way, the strategic plan is just step one in the discovery process. Leaders that understand this truth do not pretend to know the solution in advance. Instead, they plan to discover."

Como quando se olha para a estratégia da Zara, ou da Southwest Airlines, ou da IKEA, parece tudo incrivelmente ajustado e fruto de trabalho de relojoeiro de precisão. Contudo, foi tudo fruto do acaso, do que se aprendeu quando as dificuldades surgiram.
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E recordando a minha ligação entre biologia e economia:

"nature evolves away from constraints, not toward goals"

Trechos retirados de "Discovery Trumps Planning, So Plan to Discover"