sábado, maio 02, 2015

"Can Artists Be Entrepreneurs? Absolutely"

Em sintonia com Mongo:
"According to a number of business authorities, morphing your personal talent and passionate interest into a full-time business is a terrible plan. But a growing number of artists and creative entrepreneurs disagree. Research supports their position. About 34% of US artists are self-employed, according to the Kauffman Foundation. (Translation: entrepreneurs.) Contrary to the stereotype of “starving artists” who’ve given up hope of life’s comforts, a burgeoning category of creative entrepreneurs are building wealth, creating jobs and becoming a major force in national and global economies.[Moi ici: Tudo a ver com Mongo, com a ascensão das tribos, com o triunfo do Estranhistão onde "we are all weird" e orgulhosos disso]
In the UK, for example, the creative economy grew in 2007 at twice the rate of the rest of the economy and has been pegged as the second highest contributor to GDP.
Thanks to the Internet and explosive growth of the “freelance economy’” thousands of creatives are dispelling the notion that adulation and wealth is available for only a few. [Moi ici: Ainda na semana passada, ao ver o trabalho de artista de um amigo, desafiei-o, com sucesso, a desenharmos um canvas de um modelo de negócio, para fazer do hobby um negócio a sério] And beyond the renowned talents that embody the title of artist lies the well of participants who serve as dealers, brokers, teachers, agents, managers, writers and publishers in the business of art (which applies to music, dance and theater, too). Others divert from the role of artist to “artisans,” as some would describe them, who create or paint on commission or devise ways to translate their creativity into products they can sell and deliver en masse."
O artigo fica mesmo bom quando começa a caracterizar o trabalho destes artistas/artesãos:
"Demand is uncertain. ... the demand for the product will lie in the eye of market beholder. It will be up to the artist to find or create the ideal audience in order to create market traction while also remaining true to their artistic sensibilities and personal goals.
Creative workers care about their product. An artist’s passion for her product may be one of the most compelling drives for the business; however the artist’s passion can make her less objective in her plans for advancing the business. These are factors you must take into account.
Some creative products require diverse skills. Taken to an extreme, for example, the unique ability to channel inspiration or energy may be a skill that resides with the artist alone. The more unique the offerings, the more challenging it will be for the production of the service or product to scale.
Differentiated products. Beyond other industries, artistic products are unique, which will create both advantages and disadvantages as the artist works to communicate his offering to the audiences that he is working to find and to grow.
Vertically differentiated skills. Metallurgy? Manufacturing? Unique production, such as the creation of artesanal vinegars? (Yes, this is a business being created by of one of our mutual friends). The skills an artist’s business requires may be challenging to learn or to find."
No século XX, século da normalização, século da produção em massa, o emprego era uma coisa. Em Mongo, acredito que voltaremos a um tipo de ocupação pré-industrial, em muitas áreas económicas. Artistas e artesãos, munidos da internet, farão a diferença, mesmo com o auxílio de tecnologia de produção.
Trechos retirados de "Can Artists Be Entrepreneurs? Absolutely"

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