segunda-feira, outubro 27, 2014

"Don’t waste a penny trying to “educate” or “convince” them"

Grande mensagem de Tom Asacker sobre a reacção da McDonalds a resultados muito maus:
"Are people losing their appetite for your brand?
Don’t waste a penny trying to “educate” or “convince” them.
It won’t change a thing.
Instead, give them a novel and valuable experience.
One that aligns with their beliefs and desires.
Then sit back and watch in astonishment.
As they educate and convince themselves."
Vale a pena ler o texto todo em "Is your brand misunderstood?"

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