"every business is a system, immerged in a relational context looking for viable competitive profiles viability through interaction with other actors.Trechos retirados de Suvi Nenonen e Kaj Storbacka, (2010),"Business model design: conceptualizing networked value co-creation", International Journal of Quality and Service Sciences, Vol. 2 Iss: 1 pp. 43 - 59
markets are spaces where firms deploy and integrate operant and operand resources to co-create value – instead of being places where demand and supply meet and reach equilibrium as neo-classical economics suggests.
A common thread in these research schools is the notion of value co-creation: the locus of value creation is no longer perceived to reside within firm boundaries but value is considered to be co-created among various actors within the networked market."