segunda-feira, outubro 27, 2014

"more about emotion and not just a number"

Por que é que as joalharias escondem o preços das suas peças?
"Customers can get spooked by high prices. "They'll go, 'Oh, this is crazy,' and they'll just walk right out," she said.
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Without a price tag, customers have to ask before they bolt. The store gets a chance to explain the story behind the earrings or necklace. That makes the decision to buy more about emotion and not just a number,"
Aplicação para a sua empresa?
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Os seus comerciais apostam naquele "makes the decision to buy more about emotion and not just a number"?

Trecho retirado de "Why Jewelry Stores Hide The Price Tags"

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