.
A ideia inicial era ler a tese em modo rápido e focar a atenção num ponto ou outro. Contudo, rapidamente fui conquistado e optei por uma leitura lenta. Estes trechos remetem para uns números curiosos:
"The rise of affluence is one important factor for the ongoing transformation towards an increasingly more experientially oriented economy.Conciliar isto com, encontrado em poucos minutos no Twitter, sem procurar:
...
This rise of affluence combined with social and cultural changes has influenced what type of products, economic offerings, are being produced and consumed.
...
Recently there has been a growing understanding of the economy as becoming increasingly dematerialized. In western economies 2/3 of the economy is made up of intangible products.
...
The other major shift, then, is the move towards experientially orientated consumption. Due to the widespread growth in prosperity combined with falling prices on such necessities as food and clothing, consumers have increasingly been able to afford to change their priorities on what they buy. Experiential consumption is a result of a new market arising due to the large number of consumers who now are able and willing to put money on the table when wanting to have fun and feel good.
...
Spending on luxuries and experiential consumption is currently calculated to constitute about 40% of the economy. It is expected to continue its strong growth and should reach the 50% mark by the year 2020.
...
From 1958 to 2007 the average yearly spending for a Norwegian household increased threefold. The spending for such necessities as food and clothing has fallen sharply. An average household is today spending 11% on food compared to 40% in 1958. Likewise, 5% is used on clothes and shoes, and that is less than half of what was spent on such items in 1958."
- "The Sports-Related Jobs With The Strongest Growth"
- "Hermès eleva un 8% sus ventas en el primer semestre por el buen ritmo de EEUU y China"
Estou a escrever isto (ontem) em frente a um espaço em Braga que pelos vistos, cobrando 250€ por cabeça, teve o mês de Agosto cheio a proporcionar férias criativas a crianças de férias com pais presos ao trabalho.
.
Por outro lado, isto só me leva a crer que o que está por trás de coisas como esta:
É falta de aposta na batota ou, na linguagem de Poulsson, a autora da tese, falhas de execução:
- na comunicação das Promessas;
- no esclarecimento das Premissas;
- no desenho e execução do Processo; e
- no desenho e execução dos Gatilhos.
Sem comentários:
Enviar um comentário