A erosão do poder da escala ou, o susto para alguns

Mais um texto que vem ao encontro da narrativa deste blogue, "Bigger is Not Necessarily Better in Our Information-Rich Digital Economy":

"The mass production of standardized products is a defining hallmark of the 20th century industrial economy, bringing high productivity and low costs to a wide variety of products, - from household appliances to cars.
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“Chains took advantage of that data deficit.
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Not surprisingly, things are now changing in our information-rich digital economy.  “Information technology is eroding the power of large-scale mass production.  We’re instead moving toward a world of massive numbers of small producers offering unique stuff - and of consumers who reject mass-produced stuff.  The Internet, software, 3D printing, social networks, cloud computing and other technologies are making this economically feasible - in fact, desirable.”
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“A series of breakthrough technologies and new business models are destroying the old rule that bigger is better,” he wrote.  “By exploiting the vast (but cheap) audience afforded by the Internet, and taking advantage of a host of modular services, small becomes the new big.  The global business environment is decomposing into smaller yet more profitable markets, so businesses can no longer rely on scaling up to compete, but must instead embrace a new economies of unscale.”
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While a few leading edge companies are able to keep up, the vast majority of traditional firms are lagging behind.  They are not able to embrace these disruptive technologies and innovations at anywhere the same speeds.  These companies are working harder than ever, trying to achieve greater efficiencies and predictability.  They keep trying to fit new technologies and practices into outdated business models.  They are holding on to strategies that worked well in the relatively stable business environments of the industrial economy, but fall short in our fast changing digital economy, where new products, business models and competitors keep emerging from all corners of the worlds.
Everyone talks about the need to become more flexible and agile, but many companies have trouble doing so.  The Deloitte study cites a number of strategy and financial barriers uncovered in their research.  But in the end, they suspect that “a more fundamental force may be at work: the historical value accorded to efficiency and controllability by businesses accustomed to a less changeable, less transparent world. . . Simply put, there is a growing mismatch between the old frameworks and practices that many companies use and the structures and capabilities required to be successful in a rapidly changing environment.  Legacy corporate practices are holding businesses back from fully participating in new opportunities.”
“These new economies of unscale will be good for job growth, because they open up thousands of new market niches for exploitation,” writes Taneja.  “By buying specialized services, in customized form and at modest cost, companies can create unique products, find buyers from across the world, and secure profits."

Será que a tríade fica assustada com isto?