Não deixe a sua empresa ser apanhada na curva

"What business are you in?  It seems like a straightforward question, and one that should take no time to answer.  But the truth is that most company leaders are too narrow in defining their competitive landscape or market space.  They fail to see the potential for “non-traditional” competitors, and therefore often misperceive their basic business definition and future market space."

O mesmo tema do artigo que Theodore Levitt escreveu em 1960, "Marketing Myopia"?

"Getting your business definition and competitor set right requires two things: first, an understanding of who your customer is, and second, an honest view of both the high level and detailed use-case problem you are solving for them.
...
Today, that kind of world-changing innovation seems to be happening faster and faster.  New megatrends are fundamentally altering market dynamics and business definitions.  These trends include the share economy, crowdsourcing, the mobile and tablet revolution, Big Data, and what I sense will be perhaps the most disruptive of all to business definitions — the Internet of things."

Daí ser fundamental pensar:

"So the critical question for businesses to ask — more now than ever — is not what business you are in today, but what business you should be in tomorrow." 

 Tanto fabricante de coisas que vai ser apanhado na curva por Mongo, por causa da redução de consumo promovida pela economia do aluguer e artilha, por causa da entrada do código nas coisas mais comezinhas, por causa do retorno do semi-industrial. (Ainda ontem à noite, no canal História, fiquei a pensar, ao ver o programa "Restauradores", no valor sentimental que as pessoas atribuem a algo que fez parte da sua vida, ou dos seus familiares, no passado. Em Mongo, porque não o mesmo tipo de envolvimento com algo que vai fazer parte da sua vida no futuro?)

Trechos retirados de "The First Strategic Question Every Business Must Ask"