"Emergent strategy is the view that strategy emerges over time as intentions collide with and accommodate a changing reality. Emergent strategy is a set of actions, or behavior, consistent over time, “a realized pattern [that] was not expressly intended” in the original planning of strategy. Emergent strategy implies that an organization is learning what works in practice. Given today’s world, I think emergent strategy is on the upswing.
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Henry’s emergent strategy ideas simply seem to be more relevant to the world we live in today – they reflect the fact that our plans will fail. This is not to say that planning isn’t useful, but other than some long term technology plans, the day of the 5 year and even 2 year plans has faded and emergent strategy is the reality in most industries that I work with. You must be much more fleet of foot, strategic flexibility is what we are looking for in most industries. The boundaries are more fluid now. For many, albeit not all, knowing what industry you are in is not as clear cut as it once was. This makes industry analysis less easy. The value chain (Moi ici: No meu trabalho é fundamental conhecer e caracterizar a cadeia da procura, o ecossistema da procura, muito mais do que a clássica cadeia de fornecimento) is now shared across firm boundaries and at times, in part, in common with competitors."
Trechos retirados de "Porter or Mintzberg: Whose View of Strategy Is the Most Relevant Today?"
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