Os jornais e as abóboras (parte II)

A propósito de "Os jornais e as abóboras" o comentador Luís Tinoco deu esta interessante achega:

"Um dos poucos jornais que conheço que tem visto as suas vendas a crescer é o alemão "die zeit"(os números variam dentro dos anos mas uma aproximação de tiragens de 488.000 em 2011, 506.000 em 2012,653.000 no presente) , isto é um claro resultado de uma estratégia diferenciadora:
"nós somos um jornal denso, difícil de ler que exige dos nossos leitores, mas que lhes dá informação profunda e de qualidade""

Hoje, ao ler este texto de Seth Godin "Slow media" deu logo para fazer a ligação:

"Slow media is patient. It's not on a deadline. It isn't measured in column inches. It can be calm instead of sensational, deep instead of superficial.
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In the age of "Breaking news, Emmy nominations announced!" and 140 characters, it's sort of surprising to realize that we are also living in the golden age of slow media.
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When there's unlimited shelf space allowing unlimited podcasts, which can be of unlimited length, the goal isn't to get the show on the air faster or to make it noisier. Instead, the goal, like the goal of a good book, is to say something worth saying, and to do it in a way that's worth waiting for.
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Today, the challenge is, as Krista has shown, to be insightful enough and patient enough to use the (unlimited) time to create slow media that people actually want to listen to. Not all people, of course, but enough. Not media for the masses, but media for the weird, for people who care. It might not be obvious media, or easy to understand media, or easily digested media, but that's okay, because slow media is not mass media. Slow media is not for the distracted masses, it's for the focused few."