Vivemos no Mundo 3.0, não num Mundo 2.0, portanto, cuidado com as receitas

Para os políticos e académicos da macro-economia, os muggles, a solução para aumentar as exportações passa pela redução dos preços.
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Quem acompanha este blogue sabe que essa ideia é simplista e errada. É a ideia de quem ainda está no Mundo 2.0
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Mas podem pensar que são  manias minhas...
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OK! Leiam então a proposta de Pankaj Ghemawat em "World 3.0"
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Aconselho a leitura dos capítulos 13 e 14:
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"business leaders (Moi ici: Os CEOs das multinacionais com um grande poder financeiro e talhadas para as economias de escala, que competem pelos custos e pela uniformização da oferta) tend to be among the most ardent supporters of World 2.0 because of the seemingly limitless opportunities for profit that it promises. But when World 2.0's exaggerations run up against the reality of semiglobalization, the results disappoint.
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Companies that fail to respect the law of distance suffer performance penalities, and inflict collateral damage on society at large. Companies with a greater appreciation for differences can performa better both from a private and a public perspective.
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My fundamental prescription for business is, therefore, to think different. Not just differently - but tnhink different, in the sense of becoming more sensitive to and genuinely welcoming of local differences. For most companies, thinking different entails nothing less than a fundamental restructuring of a firm's global strategy. Corporate approaches to dealing with globalization often presume that the world will continue to become much more integrated and that companies just need to keep up with rising levels of globalization. But that kind of World 2.0 leads to blunders rooted in underappreciation of differences and, at the extreme, even in a lack of respect for individual countries' sovereignty. Shifting to a World 3.0 mind-set can help managers avoid such costly mistakes"