Inovação e Mongo de braço dado

Numa paisagem competitiva cada vez mais enrugada existem cada vez mais óptimos locais, existem cada vez mais atractores dispersos, existem cada vez mais nichos.
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Por isso, há muito que prevejo a mongolização do planeta Terra numa explosão câmbrica de pequenas empresas a competirem em cada um desses muitos nichos.
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Ao longo dos anos, a suportar, a influenciar e a alimentar esta crença, encontro artigos deste tipo "Innovation in large companies", aqui vai um cheirinho:
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"What`s interesting is that most of the innovations I identified came from small companies or independent researchers and inventors. Large companies like Dupont, 3M and Bayer were also innovating but most of the exciting innovations were coming from else where – some very small companies and independent inventors.

Innovation is risky business. It starts with an idea from an individual inside the company. The fragile idea will run into so many hardships from within the company let alone technical difficulties. It is unfortunate, but it is natural. Most people working in large companies are working there because they are risk-averse anyway. If they were risk takers and truly innovative they would have started their own companies." (BTW, este sítio é fascinante "Inventables")
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Na mesma onda
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"Is the problem with capitalism that people are trying to fix it?":
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"we are now entering a new and very different third era of capitalism - "customer capitalism" or “Capitalism 3.0”.
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Capitalism 3.0 involves a wholesale revolution in management thinking focused on "delighting customers" and redefining managerial roles, coordination mechansisms, values and communications so that everyone and everything in the firm is oriented towards accomplishing this goal. It means reversing the value chain and starting from what would delight the client and focusing the entire organization on that goal." (Moi ici: uma constante neste blogue: Primeiro, quem são os clientes-alvo? E, depois, focar tudo em satisfazê-lo)
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"The organization starts from looking at the needs of the customer or client and orienting the whole organization on meeting those needs. The reason for doing so is simple: the balance of power dramatically has shifted from seller to buyer: the customer is now the boss."
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Na mesma onda "Reinventing capitalism":
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"I believe that everybody benefits, if in the future a larger number of workers think like owners and act like investors."
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Na mesma onda este comentário de Steve Blank.