"the artisan is someone like me: You cannot be a promiscuous entrepreneur if you're an artisan. And also, you know where to stop. The problem is Steve Jobs stopped at the product line. The typical artisan knows where to stop."Giants invariably descend into suckiness" (parte X)
Food is artisinal. And every single successful restaurant owner I know goes past the first restaurant and opens a second restaurant -- they go to the point of bankruptcy, typically. And I've seen that happen. Artisans typically have the instinct to stop. They say, "OK, I'm satisfied with this."
Whereas if you hire someone [like] McKinsey, they'll end up making you keep going beyond and doing shit. They want you to expand until you end up in bankruptcy.
Stoffel: So an artisan is someone who knows when to stop. That's one of your filters.
Stoffel: Because you're producing to produce, and not because of something you love?.
Taleb: Exactly. You're going beyond your hobby point. You see, an artisan, as you notice, it becomes a hobby. So the distinction between hobby and work is blurred for an artisan. What happens sometimes is a hobbyist starts out, is doing OK, and then it turns into work."
Trechos retirados de "Motley Fool Interview: Nassim Nicholas Taleb"