"Single-copy newspaper sales — which not that long ago made up as much as 15 to 25 percent of sales — are obsolescent, dropping in double digits per year and, for many papers, 25 to 50 percent or more in just the past three years. Single copy is just one corner of a disappearing world, and it’s one we’ve paid little attention to. In its decline, though, we can see the print-to-digital transformation from another angle.A esta hora, quem acompanha este blogue estará a murmurar:
Why the drop? Of course, digital reading is a prime reason, propelled by the smartphone revolution; more than one billion smartphones were shipped for sale around the world last year, a mind-boggling number.
But it’s not the only reason. Right up there on the list would be newspaper company strategy, as expressed in its pricing decisions. Call it quarteritis — a piling on of quarters, raising single-copy prices from 50 cents to 75 cents and then to a dollar and more."
- Então não é isso que tu propões ò caramelo?! Subir preços?!STOP!!!
Como é que fazem os governos? Aumentam os preços dos serviços e reduzem a qualidade dos mesmos. Pudera, são monopolistas!
Como é que os jornais fizeram?
"What’s happened in newspaper pricing is that too many publishers have doubled their prices while halving the size, and quality, of their products. I can’t think — nominations invited — of other industries that have done that with longer-term success."Ou seja, fizeram o mesmo.
Recordar "Sonho? Tomo a nuvem por Juno? Ou será o jornalismo do Estranhistão?"
Hoje, olho para o gráfico de Marn e Rosiello e murmuro:
- O BURRO era eu!
Como é que numa sociedade capitalista:
- em que há concorrência;
- em que os clientes não estão condenados a comprar uma oferta em particular;
Fazendo um trade-off, mais caro por mais valor.
Julgo que, nestes tempos de tabletes e smartphones, o sucesso desta revista em papel deve fazer muita gente reflectir "Australia’s Popular New Philosopher Magazine Blurs the Line Between Indie and Mainstream:
"Why did you decide to start a printed magazine about philosophy?Claro que fazer um produto insosso, que sirva para todo o tipo de leitor, não serve, não atrai ninguém, não faz a diferença, não gera paixão.
When looking around at other publications there seemed to be a gaping hole for content that was intellectually stimulating. Existing publications seemed to seriously underestimate their readers’ capacity to reason and their curiosity about the world around them
New Philosopher has no ads; it’s funded entirely by subscriptions and newsstand sales. How have you managed to make this model viable?
Plenty of people are sick of the number of ads in the media and they’re prepared to pay a little more to avoid them. Given we have no advertising, we also had to look for other revenue streams."