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Há anos que escrevo aqui que temos de ser como os alemães, não a produzir o que eles produzem, mas a produzir e vender como eles vendem:
"But the truth is that the really successful companies are highly focused, achieving unprecedented efficiencies by designing a business model with a razor-thin focus and learning to do the one thing really well.
...
Thanks to this extreme focus there is no need for complicated processes, expensive equipment and underutilized (and expensive) resources."
"In the traditional view of the global economy, SMEs are seen acting merely as suppliers to multinational companies," (Moi ici: Um ponto de vista muito comum em Portugal e muito bajulado pelos media)
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I feel that this Western-centric perception of SMEs and their struggles and prospects in the global marketplace misses a key trend that has already begun in earnest in emerging markets. There is growing evidence of global SMEs that do more than supply inputs for the global supply chain. Beyond their products or names becoming known in multiple countries, or even used across the globe, some SMEs will actually do what once only giant corporations could and actually establish operations in multiple countries. Or as they say in the more uppity business schools: build a global footprint.
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That is to say, SMEs are now primed to move above where policy wonks believe is their best perch — as trade lubricators who facilitate the circulation of inputs in a global production machine controlled by big business — and become significant brands and final economic output generators. They shall become multinationals in their own right. Nano-multinationals."
