Qual é a opção da sua empresa?

"Dominant market share: low price
If you're aiming for the dominant position, you want to reduce the complexity for customers of comparing your product with the opposition.(Moi ici: Um produto básico, simples, maduro, sem espinhas)
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High margin: niche positioning
If, as is more common, you do not have the scale or capital to dominate the whole market, you are more likely to profit from a high-margin product with additional benefits
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The strategy is to pick one main benefit area where you can overwhelmingly exceed the quality of the competition, and aim for people who care a lot about that benefit."

Trechos retirados de "The Psychology of Price" de Leigh Caldwell

Como é que a sua empresa se distingue?

"Competition has two faces. It can be a good thing - if you sell something very unusual, gaining a competitor is a powerful way to build credibility for your product category. You get to piggyback off their marketing, and the fact that there are two or more product choices gives customers confidence that other people are buying the product.
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But it is also dangerous, because it creates the risk that people will look at your product purely on price. If your customers start to compare you on price with competitive alternatives, you may have to reduce your price to beat theirs. They will be forced to cut their price to beat you and, ultimately you will both end up getting cheaper and cheaper until you have no profit left.
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To beat this, you need to distinguish your product from the competition so that customers can't easily compare your offering with theirs.
You might be able to do this by adding extra features to your product - though the competition may copy your features after a while. You can do it by using unusual package sizes so that customers have difficulty making a direct comparison - but you risk putting people off if they are used to buying the product in a specific size. And you can do it with specific offers, such as a money-back guarantee or extras such as a prize draw." 

Como é que a sua empresa se distingue?

Trecho retirado de "The Psychology of Price" de Leigh Caldwell

E em mongo?

"The more unusual your product is, the more you should aim for a premium price segment, if you have close competitors you may have to hit a particular price point to capture a volume market, but if not, the cons usually outweig the pros."

Trecho retirado de "The Psychology of Price" de Leigh Caldwell.

The seven principles of pricing

Gostei:

"1. Pricing should be based on the value to the customer, not the cost to you.
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2. Prices should be tangible, so your customers can see what they get for what they pay.
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3. Prices should be comparable — on terms that you control.
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4. If you want to change your prices, you must reframe the service or product.
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5. Price differentiation is the key enabler of profit.
6. Pricing communication shapes the client's perception of value.
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7. You must be prepared to lose some sales in order to increase profits."

Retirado de "The psychology of price" de Leigh Caldwell