As forças que nos afastam do século XX (parte III)

Parte I e parte II.
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Mais 3 forças que Krippendorff lista em "Outthink the competition"

"2. Acceleration 
As economies of scale slip away, they are making room for a historic acceleration in the pace of business competition. Cycle times are shortening and the pace of competition is accelerating. Not only can entrepreneurs start companies at a radically lower cost, they can do so at a fraction of the time once required.
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Today conventional wisdom about the time needed for a product launch is being shattered.
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This trend is hitting industry after industry.
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3. Disaggregation
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the era of economies of scale is giving way to what she calls distributed capitalism. (Moi ici: o que já aqui se chamou, democratização da produção, ou indy capitalismo, ou Mongo) In her view, the "myriad ways in which production and consumption increasingly depend on distributed assets, distributed information, and distributed social and management systems" is transforming the nature of business competition. Where factories, distribution channels, and marketing were once concentrated in a few places by a few companies, all of these are now fragmenting into distributed constellations. (Moi ici: os tais milhões de girassóis)
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4. Free Flow of Information 
Information, once controlled by the powerful as a way to maintain their power, is now slipping between their fingers." (Moi ici: o fim da assimetria da informação) 

Tudo a convergir para o desenvolvimento da metáfora de Mongo.

As forças que nos afastam do século XX (parte II)

Parte I.
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A primeira força que Krippendorff cita é uma velha conhecida deste blogue:

"1.The Erosion of Economies of Scale
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Previously, a company that wanted to create a new product would have to invest millions to build or retool the factory. Today that company can go to Alibaba.com and find a manufacturer ready to provide the product with minimal incremental cost. In other words, with a few mouse clicks and e-mails, an entrepreneur today can achieve the economies of scale that used to require months of planning and millions of dollars.
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The way to wealth was once to build a factory so big that no one could match your investment; to standardize parts and platforms so that no one could touch your volume; to establish a brand so widely recognized that no one could afford to pull customers away. For more than a century, industrial conglomerates have depended on such economies of scale to keep their competition at bay. Today that advantage is eroding. Even in production-heavy industries, of which there are fewer, factories grow smaller, more specialized, and they are easily turned on and off. Products grow more customized, turning standardization into liability. Niche brands pop up and, at very little cost, pick off small segments of the market from incumbents who invested decades in building mass loyalty. A new form of competition that draws strength from sources other than scale is emerging."

Trecho retirado de "Outthink the competition" de Kaihan Krippendorff

As forças que nos afastam do século XX (parte I)

"When Henry Ford began producing the Model T, most people viewed it as simply a new, inexpensive car - but his innovation would transform so much more. By proving the superiority of mass production, which coincidentally was able to cut the price of an automobile by 6o percent, he inspired a major shift in business. Soon, industry after industry changed from collections of small workshops into a few huge factories.
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Starting with Ford, the basis of competition shifted from craft to economies of scale, from talent to asset intensification. That has remained largely unchanged to this day. The existing paradigm, what Kuhn would call the normal science phase, gives established companies certain tangible, sustainable sources of advantage. In addition to superior economy of scale, they have exclusive access to critical sources of supply. We have lived with this formula for decades, with managers and strategy experts tweaking our understanding of this paradigm but not altering it in any significant way. But several forces are pushing us beyond the Ford paradigm."

Trecho retirado de "Outthink the competition" de Kaihan Krippendorff

Alguns dos nossos campeões escondidos

Ontem no comboio lia mais umas páginas de "Outthink the Competition" de Kaihan Krippendorff quando encontrei este trecho:

"I was conducting a workshop with Hermann Simon, known as an advocate for what he calls hidden champions - companies (mostly German) that you have never heard of but that dominate a global niche like making glass for museum cases. He was proud to say that about half of Tata's components are manufactured by German companies."

Li outra vez "like making glass for museum cases"... e pensei na Qimonda!
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O que é que para um político é mais sexy, dá mais exposição mediática e votos?
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Qual a abordagem que cria mais riqueza?
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Por isso é que estes campeões escondidos "Penas, tubarão e outras exportações" são uma realidade que merece o nosso apreço, até porque "Os macacos não voam"