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Mais 3 forças que Krippendorff lista em "Outthink the competition"
"2. AccelerationTudo a convergir para o desenvolvimento da metáfora de Mongo.
As economies of scale slip away, they are making room for a historic acceleration in the pace of business competition. Cycle times are shortening and the pace of competition is accelerating. Not only can entrepreneurs start companies at a radically lower cost, they can do so at a fraction of the time once required.
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Today conventional wisdom about the time needed for a product launch is being shattered.
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This trend is hitting industry after industry.
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3. Disaggregation
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the era of economies of scale is giving way to what she calls distributed capitalism. (Moi ici: o que já aqui se chamou, democratização da produção, ou indy capitalismo, ou Mongo) In her view, the "myriad ways in which production and consumption increasingly depend on distributed assets, distributed information, and distributed social and management systems" is transforming the nature of business competition. Where factories, distribution channels, and marketing were once concentrated in a few places by a few companies, all of these are now fragmenting into distributed constellations. (Moi ici: os tais milhões de girassóis)
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4. Free Flow of Information
Information, once controlled by the powerful as a way to maintain their power, is now slipping between their fingers." (Moi ici: o fim da assimetria da informação)
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