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"consumers today care more about the experience, but Sony is still focused on the product. (Moi ici: Qual é o nosso conselho aqui no blogue? Perguntar quais são as experiências procuradas e valorizadas pelos clientes-alvo?) It's gotten trapped by its own past success. (Moi ici: Aprender a desaprender é tão difícil...) In the early 80s, simply delivering technology in a usable form was still the biggest challenge, and Sony got it right before anyone else.
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"In the experience economy, these expectations are reversed. Technology is a given, and the question of "what are the specs?" has been replaced by "what is it like to use?" Sony's expertise at making the next great thing has been matched by companies like Samsung and LG, and soon enough, they'll all be caught by increasingly sophisticated Chinese manufacturers. Without modifying its business model, Sony has been left behind by a world that's changed its relationship with technology."
(Moi ici: Tal como as empresas portuguesas que não se adaptaram e não se adaptam às sucessivas mudanças do mundo: adesão à CEE; entrada no euro; entrada da China na OMC; fim do crédito fácil; fim(?) das "borlas" do Estado)
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"What's missing is the strategic vision to emphasize the delivery of powerful and resonant user experiences. Mr. Hirai acknowledged several times the need for the company to change, but the goals he stated were still hardware focused: sell this many smartphones, that many camcorders. The user is still missing in this equation, as is a sense of what Sony stands for, and what its vision is for an integrated experience. For Sony, it may be too late.
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Every industry has its Sony, still trying to get ahead by solving a problem that's already been solved." (Moi ici: Excelente metáfora... quantas empresas continuam que mais qualidade, ou seja, menos defeitos, é a chave para o sucesso no século XXI... já foi, já está lá atrás. Hoje, há n concorrentes capazes do mesmo desempenho ao nível dos atributos, das especificações... a diferença só pode vir da experiência!)
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E a sua empresa, que tempo e atenção dedica à criação de experiências de uso? Ainda está focada na criação de produtos, coisas que se podem copiar facilmente?
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Trecho retirado de "Strategy, Context, and the Decline of Sony"
