Há dias escrevi este postal, "Preocupante" onde sublinhei acerca de um retrato das PME em Portugal:
"O estudo conclui ainda que 33% das empresas não usam ou usam muito pouco análises de dados para tomar decisões importantes na empresa."
Vou citar mais uns trechos de "Unreasonable hospitality: the remarkable power of giving people more than they expect" de Will Guidara.
"Where do the highest-paid people in the company work? In the restaurants themselves, or in the corporate offices? That says a lot about how the company is run.
...
In restaurant-smart companies, members of the team have more autonomy and creative latitude. Because they tend to feel a greater sense of ownership, they give more of themselves to the job. They can often offer better hospitality because they're nimble; there aren't a lot of rules and systems getting in the way of human connection. But those restaurants tend not to have a lot of corporate support or oversight-the systems that make great businesses.
Corporate-smart companies, on the other hand, have all the back-end systems and controls in areas like accounting, purchasing, and human resources that are needed to make them great businesses, and they're often more profitable as a result. But systems are, by definition, controls-and the more control you take away from the people on the ground, the less creative they can be, and guests can feel that. Restaurant-smart companies can be great businesses, and corporate-smart companies can deliver great hospitality. But their priorities are different, in ways that fundamentally affect the guests' experience.
...
whatever terrifying statistic you've heard about how many restaurants fail in the first year has a lot more to do with the people who open restaurants without understanding the business part of the business."
Para as PME, estar atento ao contexto não é apenas uma vantagem, é uma questão de sobrevivência. Num mundo onde dados e decisões informadas fazem toda a diferença, ignorar a importância da análise de informação é ficar para trás. Para crescer e inovar, é essencial combinar autonomia e criatividade no terreno com o suporte e sistemas robustos que sustentam negócios bem sucedidos. Não basta ser excelente no que se faz – é preciso também entender o negócio por trás do negócio e antecipar oportunidades. O futuro pertence a quem está preparado.
Está a ser a melhor leitura deste ano. Um livro para decisores no mundo empresarial.
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