Há quase dois meses escrevi Mais uma razão para apoiar a causa irritante. Há pouco mais de uma semana escrevi Fugir do crescimento canceroso. Agora no FT apanho:
"Champagne is more closely associated with celebration than wine.
But Pernod Ricard boss Alexandre Ricard would be justified in cracking open a celebratory bottle of red, after the French drinks group's deal to sell most of its wine business, including the Jacob's Creek and Campo Viejo brands. It is a wise move: global wine consumption continues to ebb.
Pernod is selling its wine assets in Australia, New Zealand and Spain representing annual production of 90mn litres - to a consortium of investors led by Bain Capital. The same group this year took over Australian wine producer Accolade Wines, owner of Hardys.
...
Global wine consumption has been in decline since it peaked at about 25bn litres in 2007. Last year that fell to an estimated 22.1bn litres, according to the International Organisation of Vine and Wine.
In recent years, wine prices have risen as producers passed on higher costs. But alcohol consumption is also dropping as consumers become more health-conscious.
The result is that global wine production in 2023 was 7 per cent higher than consumption. Volume should decline by an average 1 per cent a year out to 2028, according to drinks research group IWSR. And no growth is expected from rising prices either - even if parts of the market, such as rose, are more resilient."
Então, vão continuar a destilar vinho e a apelar ao proteccionismo? Gostava de saber quando é que um ministro da Agricultura terá uma conversa séria com os agricultores.
Julgo que nunca verei esse dia... uma tristeza.
Trechos retirados de FT de ontem, "Wine market's sales decline means future is far from rosé".
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