"A produtividade média europeia não se consegue atingir com empresas bem geridas no sector dos têxteis e do calçado. Basta fazer as contas."
Nesse mesmo dia ao fim da tarde li "This Textile Company Wants You to Feel at Home" no NYT do Domingo anterior:
"Some families take their textiles very seriously.
On a recent morning, Fabian Berglund, one of the co-founders of the Swedish rug and textile company Nordic Knots, carefully arranged a rack of miniature rugs so that each was angled at a perfect 45-degree angle.
...
What is it about this relatively small rug company (Nordic Knots employs about 40 pcople) that has made it so beloved among a certain taste-making set?
...
Of course, the price point for Nordic Knots - rugs in their Grand collection, for example, range frum $495 to $3,195 - is much higher than IKEA's. But the brand was born out of the couple's own frustrations in trying to find floor coverings that were of a certain quality but not outrageously expensive. When they started the company in 2016, the market offered only very cheap or very high-end options.
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The United States is their largest market, even though they are based in Stockholm."
Uma empresa sueca de tapetes?! Como paga salários suecos? Primeiro, uma ressalva: não sabemos onde é que os tapetes são fabricados.
Uma empresa sueca de tapetes tem de vender os seus tapetes numa gama alta de preços. Para tapetes à volta dos 200 x 300 cm:
- Preços IKEA 99€ a 120€
- Preços Nordic Knot 1495€
Mais pequenas, preços muito mais altos, ligação directa aos consumidores. Recordar Preços e golos (parte II).
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