Mais sintomas de como o mundo está a mudar.
"When Bayard Winthrop, the chief executive of the retailer American Giant, ordered the batch of shirts that his company would advertise for the Fourth of July, he didn't think much of it. The retailer, which has been producing its apparel solely in factories around the United States for more than a decade, perennially leans into its "Made in America" pitch for Independence Day.
This year's crew-neck T-shirts are fittingly available in red, white or blue with very little embellishment other than getting straight to the point: Letters that read "American Made." They cost $60 each. And they sold out in the first day. Then he ordered another set, which also sold out quickly as well. The company is scrambling to secure its fourth order.
For American Giant, this is shaping up to be its most lucrative Fourth of July yet. The company has been using its "Made in America" status to advertise to consumers since its founding in 2012. But, Mr. Winthrop said, it is now reaching customers at a time when chatter about the global supply chain, re-shoring, trade deal loopholes and sustainability in fashion has moved beyond boardrooms and policy circles.
Sixty-five percent of U.S. adults said they intentionally bought "Made in America" products over the past year, according to a Morning Consult survey released last month. That's about the same rate of U.S. adults who said they had those same intentions last year.
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The reality is much of that apparel is made overseas and imported.
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Since the 1990s, production of apparel sold by major American retailers has largely moved overseas, especially to China, which brings heightened tensions between the United States and China into the equation for those companies.
The pandemic also strained the global supply chain, disrupting the reliability of imports. In some cases, retailers are moving production closer to the United States or sourcing a wider share of the goods they sell domestically.
In the past month, lawmakers in Washington have introduced a series of bills seeking to close off a shipping channel that allows companies like the fast-fashion retailers Shein and Temu - both founded in China - from benefiting from a trade rule, which allows them to forgo paying fees at U.S. Customs and Border Protection. Lawmakers argue this would level the playing field for American-based retailers."
Recordar o recente Sonho ... deliro. O paralelismo para Portugal tem de ser ao nível do Made in Europe.
Entretanto, ontem encontrei esta frase:
"The more immersed we become in a changing culture, the more we need to be reminded of what is timeless and fundamental."
Trechos retirados de "Shirt Maker Has Patriotism Down to a U.S.A. -Made ' Tee" publicado no NYT de 2 de Julho último.
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