"For a century, consistent industrial work was a straightforward path to create value. Productivity was simply the measure of how much better we did today than yesterday, always faster and cheaper.
Computers and outsourcing changed this metric.
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Now industrial work often becomes a race to the bottom. The first thing any scaling company does is outsource its industrial activities (including assemblyline manufacturing and frontline customer service) to cheaper options, automating them as much as possible. If it's all created to spec, with a stopwatch, why bother paying extra?
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Real value is no longer created by traditional measures of productivity. It's created by personal interactions, innovation, creative solutions, resilience, and the power of speed.
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An organization of any size can effectively move forward by asking, "What do humans need?" What will create significance for those who interact with us?
This certainly isn't what industrialists have traditionally been asking. It isn't even what internet entrepreneurs have been asking. Going forward, the questions we have to ask aren't about feeding the stock market, the local retailer, or the cloud of internet servers. We're not here to fill self-storage units or simply gain market share. Instead, we're asking what our people need."
Trechos retirados de "The Song of Significance: A New Manifesto for Teams" de Seth Godin.
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