Para reflexão

Acerca de "Don't know, don't care":

"Clients and customers can be frustrating.

Perhaps they don’t know what you know.

Perhaps they don’t care.

It’s possible to educate and inspire.

It might be more productive to find the few that want to go where you do."

Julgo que falta acrescentar algo como "Perhaps you don't care. Perhaps you are too focused in your output, and less focused in the outcome"

Sempre o foco nos clientes-alvo. Ou, como li recentemente, "We might know what we are selling, but do we know what the customer is buying?": 

"Another related issue is the manner in which the offering is supposed to create value for the customer. The traditional perspective is simply to consider the offering so as to contain the value that it brings to the customer. The service literature has however suggested that sellers need to consider that the customer's actual use of the offering is a deciding factor in what comes out of the offering [Moi ici: O outcome]. This perspective suggests that the offering should be seen as co-created by the seller and the customer, implying that value cannot be predetermined by the seller but also depends on the customer. This makes it much more difficult for the seller to design and control value creation. One way of doing this is to involve the customer in the seller's processes of designing and providing the offering, whether it is a component or a solution."