"Every time I've considered niching up, it feels like stepping off a cliff. It's scary at first-what if I don't know what I'm doing? What if I fail? But every time I've taken that step, it ends up being a really positive decision.
Why? Because niching up means moving forward from a place of abundance and growth.
The first thing many people think of when they hear niching is scarcity; they think of having fewer opportunities, of less ability to monetize or grow their business, of taking something away. Many individuals' biggest fear with niching is that by saying yes to one area, they're saying no to many others. It's true: niching does mean saying no to business and shrinking your market.
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But in reality, niching provides opportunities and gives you optionality. Even after you choose a niche, if you get a lead that’s not where your deep expertise lies, you don’t have to say no. In many cases you will, because it’s not your main focus, but you always have the option of saying yes if it’s an opportunity you particularly want to explore. In some cases, you can genuinely help with something that’s not specific to your niche, so you don’t have to look at it only as black or white, yes or no.
By saying no to some things, niching opens the door to many things—including more or better possibilities.
And that knowledge—that you don’t have to slam the door shut on other business opportunities just because you choose to niche up—takes away some of that fear.
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Far from narrowing your options, niching up opens a world of possibility to say yes to the people who are right for you and your business - the ones you are best suited to help."
Recordar "Niching down".
Trechos retirados de "Niching Up: The Narrower the Market, the Bigger the Prize" de Chris Dreyer.
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