Imaginem este cenário de evolução do VAB numa empresa:
"To understand why it’s so important to go with organizational strengths, we need to explore just how diametrically opposed the two models of business really are. The first kind of company competes on a complex-systems model....The second kind of company competes on volume operations....If you think business is business, you’re simply wrong. In truth, business takes two distinct forms, and they could scarcely be less alike. One kind of business, as shown in the exhibit “Complex-Systems Model,” is geared toward delivering customized solutions to demanding and deep-pocketed customers. The other, as shown in the exhibit “Volume-Operations Model,” is designed to package a company’s proprietary strength (its core technology, which may or may not be very high-tech) into standard products that meet the generic needs of mass markets."
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