Num mundo de picos na paisagem competitiva, num mundo de assimetrias, num mundo de paixões, é fundamental aprender a ser um melhor estrategista:
"to be a great strategist, you need to adopt three mindsets (strategy starts with customers; it involves operating and choosing in a complex adaptive system; and it embraces inventing the future) and possess three requisite skills (qualitative appreciation; dialogue; and juggling more balls).
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Strategy Starts with Customers
Use every opportunity to talk to customers — both end-customers and channel (if your business sells through a channel). You don’t have to be at all formal or scientific about it. Make it easy to get started by doing it in a comfortable situation.
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Strategy Involves Operating and Choosing in a Complex Adaptive System
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So, I encourage them to see everything they do as tweaking, watching the results, tweaking, watching, tweaking, etc. That will help them internalize that their choices neither must nor can be perfect, but that is just fine.
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Strategy Embraces Inventing the Future [Moi ici: Inventar o futuro não passa por análises no Excel]
To get strategists more comfortable with inventing the future, I encourage the practice of always reverse-engineering the status quo by asking the most important question in strategy: What Would Have to be True (WWHTBT)?"
Trechos retirados de "Becoming a Better Strategist"
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