Quando o quotidiano assume o comando ... (parte II)

Uma forma colorida de descrever "Quando o quotidiano assume o comando ..." 

"Swinging into action without doing a proper, disciplined analysis is like starting to cook without knowing who is coming to your dinner party or without planning the menu. That’s how many companies do strategy: They start doing without analyzing, thinking, and planning. When you do that, you lack discipline and focus, which usually means that you go after any opportunity that presents itself.

I call that “chasing after squirrels”: Ah, there’s a squirrel! Let’s go after it! Oops, there’s another that looks better. Let’s go after that one! Wait, look over there, that one looks even better!

Another common trap with the “just do it” approach is that business leaders can get so focused on improving “what is” (the current business model), that they fail to take action to “create what will be” (to address industry changes and build capabilities for the future)."

Trecho retirado de "Strategic Projects | How to Choose Your Big Rocks"