"Because industrial systems hate variability. They work to mechanize as many steps as they can, and if forced to use a human, work hard to keep that human within very specific boundaries.Better to have a three-hour Zoom call where everyone listens to the rules than risk having someone make a mistake, even one with no negative impact. Better to parcel out jobs to the cheapest available cog than depend on a linchpin to make a difference. And better to know in advance exactly what to expect.The industrial system would rather settle for mediocre than suffer between moments of brilliance and occasional defects.The solution is not surrendering to the system. It’s to realize that in a competitive marketplace, automating human performance is a shortcut to becoming a commodity. If you can automate it, so can your competitors.Instead, we have the opportunity to do work that is unexpected, generous and original. It won’t be perfect, it won’t be the cheapest, but it will matter."
Recordar Agosto de 2016, "Confundir o Estanhistão com Comoditização... suspeito (parte III)" e A importância da interacção.
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