"part of a new generation of resale start-ups that sees a big opportunity in filling in the gaps not already dominated by the category’s giants,...many niche resale sites pitch themselves as an antidote to e-commerce sites that stock tens of thousands of items. They’re counting on shoppers getting fed up with sifting through an endless online garage sale.“There is just so much stuff on [large resale sites], sometimes it gets overwhelming,”...“If a site is known for selling one certain category, and they do it well, they bring a level of trust,”...“That’s how you get virality,” Chan said. “They will remember that it’s tailor-made for a particular hobby they identify with.”...“It’s a difficult proposition to be all things to all people, as opposed to doing one thing really well,” Rose said. “There’s value in community and building deep resonance.”"
Em sintonia com algo que fui lendo ao longo dos anos e que adoptei muito cedo, pode e deve haver estratégia em todo lado, não é winner-take-all! Assim ao longos dos anos citei aqui:
""It soon became apparent that much of the received wisdom about network effects was wrong. The first-mover advantage and winner-take-all theories, for example, were shaky at best.
...
Economists missed the fact that matchmakers, just like any other businesses, can differentiate themselves."[Fonte em 2016]
A todos os que acreditam que as plataformas são uma coisa de "Winner take all"[Fonte de 2019]
Seth Godin pôs-me na rota certa [Fonte em 2014]
E por que é que as plataformas bem sucedidas cavam a sua própria sepultura? [Fonte de 2015] Too big to care é um primeiro passo para a suckiness, para perder perante tribos apaixonadas e irmãos de sangue.
Sem comentários:
Enviar um comentário