"On Monday, General Mills announced that it would be buying Berkeley's Annie's, the organic food companyGolias não consegue ganhar a David no campeonato da autenticidade. Como me diziam no Sábado passado, para resumir esta dificuldade:
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There’s certainly a case to be made in favor of going off the grid after the sale. Annie’s—and maybe we’re reaching a little far here—always felt like it stood for something. Non-GMO. Organic. A cute little bunny. General Mills—not so much.
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That explains much of the online backlash, with consumers writing on Twitter and Facebook things like: “They’ve sold their souls to the devil.”"
-Tu não és meu irmão de sangue!Trechos retirados de "Should You Keep Buying Annie's Mac and Cheese Even After It Goes All Corporate?"
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Enquanto David se preocupa com a qualidade artesanal, os gigantes privilegiam o seu tempo, para os desafios da logística e distribuição, são duas realidades distintas.
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Há dias, Nassin Taleb escreveu no Twitter:
"To understand the mathematics of small is beautiful,find a large restaurant/vineyard/baker that produces quality."Mais tarde acrescentou:
"Apple was artisanal under Steve Jobs, the ONLY exception I could find in #Antifragile"
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