"The truth is that innovation is never really about ideas, it’s about solving problems. So when a technology is still nascent, doesn’t gain traction in a large, established market, which by definition is already fairly well served, but in a hair-on-fire use case — a problem that somebody needs solved so badly that they almost literally have their hair on fire.
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So in the early stages of a technology, don’t try to imagine how a perfected version fit in, find a problem that somebody needs solved so badly right now that they are willing to put up with some inconvenience.
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Things that change the world always start out arrive out of context, for the simple reason that the world hasn’t changed yet. So when a new technology first appears, we don’t really know how to use it. It takes time to learn how to leverage its advantages to create an impact.
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The truth is that it’s better to prepare than it is to adapt. [Moi ici: Ainda ontem, ao estudar uma série de regulamentos comunitários experimentei um sentimento que ajudei a aplicar em 2004/5. Os regulamentos estabelecem regras para a colocação de certos produtos no mercado. OK, que produtos podem ser criados e que estão à frente do estabelecido? Como se pode ir à frente da onda?] When you are adapting you are, by definition, already behind. That’s why it’s important to build a learning curve early, before a technology has begun to impact your business.
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for most of us, the opportunities in the post-digital era won’t be creating new technologies themselves, but in the ecosystems they create. That’s where we’ll see new markets emerge, new jobs created and new fortunes to be made."
Trechos retirados de "How To Compete In A New Era Of Innovation"
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