plan to achieve a long-term or overall objective
The organization shall determine external and internal issues that are relevant to its purpose and its strategic direction
ensuring that the quality policy and quality objectives are established for the quality management system and are compatible with the context and strategic direction of the organization;
is appropriate to the purpose and context of the organization and supports its strategic direction;
Top management shall review the organization’s quality management system, at planned intervals, to ensure its continuing suitability, adequacy, effectiveness and alignment with the strategic direction of the organization.
The primary focus of quality management is to meet customer requirements and to strive to exceed customer expectations.
"The mass market — which made average products for average people was invented by organizations that needed to keep their factories and systems running efficiently.Stop for a second and think about the backwards nature of that sentence.The factory came first. It led to the mass market. Not the other way around.”