"Many motivational speakers and personal coaches with a background in sport insist that sport is a fundamental metaphor for business and that the two are similar in the skills and attitudes needed for success....Sports are played within a strict and limiting set of codified rules. If you break them you are disqualified or penalised. In business the customer is the referee. You can break almost any rule and get away with it provided the customer likes it (and you stay legal)....Sport is all about beating the competition but if you are working in care for the elderly or a hospital you are not concerned about beating the competition. You are concerned about collaborating with your colleagues to get the best outcomes for the client. In business you are focused on the customer – not the competition. Sport is about beating the opposition. Business is about pleasing the customer."
- "Acerca da introdução à concorrência imperfeita" (Maio de 2015)
- "Para os que pensam demasiado na concorrência" (Janeiro de 2013)
- "David tem tudo a ganhar em fugir de um confronto directo com Golias" (Dezembro de 2012)